Slo Mo: A Podcast with Mo Gawdat

Marta Krupinska - How to Lead and Succeed at Business Without Losing Yourself

January 08, 2022 Mo Gawdat and Marta Krupinska Episode 175
Slo Mo: A Podcast with Mo Gawdat
Marta Krupinska - How to Lead and Succeed at Business Without Losing Yourself
Show Notes

Today's conversation with Marta Krupinska ended up being a total treat. We hoped to discuss honest approaches to entrepreneurship, but also ended up covering an incredible range of topics that I believe will inspire a lot of change for the year to come.

Marta Krupinska is a London-based tech entrepreneur, and Head of Google for Startups in the UK where she focuses on acceleration of the most exciting startups that are using tech for social good and are founded by diverse entrepreneurs. Marta is the co-founder of three tech startups, most notably of a global FinTech money transfer company Azimo which raised $70M+ in funding from top VC firms and serves over 1.5 million customers. Marta received multiple awards including Forbes 30 Under 30 in Finance in 2016.

Brought to you by Google for Startups, Marta is most recently the host of Scale Ups and Downs, a podcast that will be exploring the scaling challenges of UK startups with founders and guests every fortnight. Check out the extended trailer wherever you listen to your podcasts.

If you’d like to get involved with the Scale Ups and Downs community and submit your own business challenge, head to for a chance to be featured on the show. Be assured that if you're on the startup or business journey, the voices and minds you'll have access to while listening to their podcast will be some of the brightest in the world and absolutely invaluable.

Meanwhile, listen as we discuss:

  • The power of naivety in entrepreneurship.
  • Marta's story to immense success as a teenaged founder.
  • The relative ease of making a business these days.
  • Why the words we use shape our perceptions of ourselves and our world.
  • Do what lights up your heart.
  • Why it’s important to chill and be authentic when talking to mentors or investors.
  • The difficulties faced by women and people of color in business.
  • Is it worth the stress of being an entrepreneur?
  • The excitement of learning must supersede any fear of ignorance or failure.
  • Work with people you love, trust, and look up to.
  • Marta’s biggest success is that she managed not to become an *expletive*
  • The new Scale Ups and Scale Downs podcast,  an invaluable resource for founders.

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Connect with Marta Krupinska on Twitter @mmentrepreneur and listen to Scale Ups and Downs at

My new book Scary Smart is now available and has been voted one of the top 12 business books of 2021 by The Times and Sunday Times. Thanks for all of your support!

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